Dwyer, F. Robert.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - Boston : McGraw-Hill Irwin, 1999. - xxv, 670 p. : ill. ; 27 cm.

Includes bibliographical references :p. (653-661)and index.

9780073529905 (alk. paper) 0071162003 0073529907 (alk. paper)


Marketing.

HF5415 / .D92 2009

658.8 / DFB