TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 9780073529905 (alk. paper)
AV  - HF5415 .D92 2009
U1  - 658.8 21
PY  - 1999///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references :p. (653-661)and index
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
ER  -