Principles of marketing /   
[Philip Kotler ... [et al. 
 - 5th European ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2008. 
 - xxxv, 1020 p. :  (ill. (chiefly col.) ;  28 cm. 
<br/><br/> Include Index.  include Glossary.  Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. 
<br/><br/><label>ISBN: </label>9780273711568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM