Dibb, Sally,  1963- <br/><br/>
Marketing planning :  a workbook for marketing managers / 
Sally Dibb, Lyndon Simkin 
 - 1st ed. 
 - London :  South-Western Cengage Learning,  2008. 
 - xxv, 227 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references :p. (223) and index. 
<br/><br/><label>ISBN: </label>9781844807826 1844807827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DSM