TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing planning: a workbook for marketing managers 
SN  - 9781844807826
U1  - 658.8 22
PY  - 2008///
CY  - London
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes bibliographical references :p. (223) and index
ER  -