Webster, Frederick E. <br/><br/>
Market-driven management :  using the new marketing concept to create a customer-oriented company / 
Frederick E. Webster, Jr. 
 - New York :  Wiley,  c1994. 
 - xiv, 319 p. ;  27 cm. 
 - The portable MBA series .
<br/><br/>Includes bibliographical references :p. (295-307)and index. 
<br/><br/><label>ISBN: </label>0471595764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer satisfaction.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W467 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WFM