Advertising campaign strategy :  a guide to marketing communication plans / 
Donald Parente ... [et al.]. 
 - Fort Worth :  Dryden Press,  c1996. 
 - xx, 363 p. :  ill. ;  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030128986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5837  / .A38 1996 
<br/><br/><label>Dewey Class. No.: </label>659.113  / ADC