TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0030128986
AV  - HF5837 .A38 1996
U1  - 659.113 23
PY  - 1996///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -