TY  - BOOK
AU  - Kotler,Philip
AU  -  Lee,Nancy
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412956475 (pbk. : alk. paper)
AV  - HF5414 .K67 2008
U1  - 658.8 22
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references :p. (403-427)and index
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
ER  -