Fernie, John,  1948- <br/><br/>
Principles of retailing / 
John Fernie, Suzanne Fernie, Christopher M. Moore. 
 - x, 382 p. :   ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security. 
<br/><br/><label>ISBN: </label>9788131207673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Retail trade--Management.
<br/><br/><label>LC Class. No.: </label>HF5429  / .F38 2007 
<br/><br/><label>Dewey Class. No.: </label>658.87  / FJP