TY  - BOOK
AU  - Fernie,John
AU  - Fernie,Sue
AU  - Moore,Christopher
TI  - Principles of retailing
SN  - 9788131207673
AV  - HF5429 .F38 2007
U1  - 658.87 23
PY  - 2007///
CY  - Amsterdam, London
PB  - Elsevier ; , Butterworth-Heinemann
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and index; The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security
ER  -