Miletsky, Jason I. <br/><br/>
Perspectives on marketing / 
Jason I. Miletsky, Michael Hand. 
 - Boston, Mass. :  Course Technology,  c2009. 
 - xvii, 377 p. :  ill. ;  23 cm. 
<br/><br/> .Includes index 
<br/><br/><label>ISBN: </label>9781598638714 (pbk.) 1598638718 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .M5348 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MJP