TY - BOOK AU - Miletsky,Jason I. AU - Hand,Michael TI - Perspectives on marketing SN - 9781598638714 (pbk.) AV - HF5414 .M5348 2009 U1 - 658.8 22 PY - 2009/// CY - Boston, Mass. PB - Course Technology KW - Marketing N1 - .Includes index ER -