Stern, Louis W., 1935-

Marketing channels / Louis W. Stern, Adel I. El-Ansary. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall, c1992. - xvi, 621 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references and index.

0135537363 9780135537367


Marketing channels.

HF5415.129 / .S75 1992

658.84 / SLM