| 000 | 00863cam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20230724065420.0 | ||
| 008 | 191231s1999 nyua b 001 0 eng d | ||
| 020 | _a0823066312 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD69.B7 _bI533 1999 |
| 082 | 0 | 0 |
_a658.827 _221 _bCDB |
| 100 | 1 | _aCarter, David E. | |
| 245 | 1 | 0 |
_aBranding : _bthe power of market identity / _cby David E. Carter with an introduction by Jeffrey F. Rayport |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHearst Books International, _c1999. |
||
| 300 |
_a183 p. : _bcol. ill. ; _c26 cm |
||
| 504 | _aIncludes bibliographical references :p. (183)and index. | ||
| 650 | 0 |
_aBusiness names _xManagement. |
|
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 902 | _aO.Reda | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1067 _d1067 |
||