000			02192cam a22003734a 4500
003			BUC
005			20220322062035.0
008			200101s2004 njua g bi 001 0 eng
010			_a2004007665
020			_a0471659509
020			_a9780471659501
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _dDLC _beng _erda
041	0		_aeng
050	0	0	_aHF5415.15 _b.F69 2004
082	0	0	_a658.8 _222 _bFJD
100	1		_aFox, Jeffrey J., _d1945-
245	1	4	_aThe dollarization discipline : _bhow smart companies create customer value-- and profit from it / _cJeffrey J. Fox, Richard C. Gregory.
260			_aHoboken, N.J : _bWiley, _cc2004.
300			_aix, 262 p. : _bill. ; _c24 cm.
336			_236
504			_aIncludes bibliographical references and index.
505			_aGetting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
650		0	_aMarketing _xManagement.
650		0	_aSales management.
650		0	_aValue added.
650		0	_aConsumer satisfaction _xEvaluation.
700	1		_aGregory, Richard C., _d1965-
856	4	2	_uhttp://www.loc.gov/catdir/description/wiley042/2004007665.html
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0417/2004007665.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html
902			_aA.Hassib
942			_2ddc _cBK
999			_c1158 _d1158