000			01459cam a2200337 a 4500
003			BUC
005			20221015042324.0
008			200106s2009 caua g bi 001 0 eng
010			_a2008046777
020			_a9780470284247 (cloth : alk. paper)
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
043			_aa-cc--- _aa-ii---
050	0	0	_aHF5415.12.C5 _bG87 2009
082	0	0	_a658.0490951 _222 _bGAG
100	1		_aGupta, Anil K., _d1949-
245	1	0	_aGetting China and India right : _bstrategies for leveraging the world's fastest-growing economies for global advantage / _cAnil K. Gupta, Haiyan Wang.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2009.
300			_axvi, 254 p. : _bill. ; _c24 cm.
336			_236
504			_aIncludes bibliographical references :p. (229-238) and index.
505			_aChina and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with .scarcity in the midst of plenty -- Global enterprise 2020
650		0	_aMarketing _zChina.
650		0	_aMarketing _zIndia.
650		0	_aGlobalization.
700	1		_aWang, Haiyan _c(Consultant)
902			_aA.Hassib
942			_2ddc _cBK
999			_c1409 _d1409