| 000 | 00979cam a22003014a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220326073719.0 | ||
| 008 | 200106s2008 njua g bi 001 0 eng | ||
| 010 | _a2008016872 | ||
| 020 | _a9780470725092 (hbk.) | ||
| 020 | _a9780470694275 (pbk.) | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.13 _b.S8774 2008 |
| 082 | 0 | 0 |
_a658.802 _222 _bSTM |
| 245 | 0 | 0 |
_aStrategic market creation : _ba new perspective on marketing and innovation management / _cedited by Karin Tollin and Antonella Carù. |
| 260 |
_aChichester [England] ; _aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axxiv, 439 p. : _bill. ; _c25 cm. |
||
| 336 | _236 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 700 | 1 | _aTollin, Karin. | |
| 700 | 1 | _aCarù, Antonella. | |
| 902 | _aA.Hassib | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1444 _d1444 |
||