000			01402cam a2200325 a 4500
003			BUC
005			20220326073834.0
008			200106s2009 enka g bi 001 0 eng
010			_a2009000272
020			_a9780199557448
020			_a0199557446
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
050	0	0	_aHF5415 _b.P2342 2009
082	0	0	_a658.8 _222 _bPAI
100	1		_aPalmer, Adrian.
245	1	0	_aIntroduction to marketing : _btheory and practice / _cAdrian Palmer.
250			_a2nd ed.
260			_aOxford ; _aNew York : _bOxford University Press, _c2009.
300			_axxiii, 551 p. : _bill. ; _c25 cm.
336			_236
504			_aIncludes bibliographical references and index.
505			_aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- .Global marketing
650		0	_aMarketing.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1301/2009000272-t.html
902			_aA.Hassib
942			_2ddc _cBK
999			_c1445 _d1445