000 | 01039cam a22003254a 4500 | ||
---|---|---|---|
003 | BUC | ||
005 | 20221015054325.0 | ||
008 | 200108s2006 ohua g bi 001 0 eng | ||
020 | _a0324317174 (instructor's ed.) | ||
020 | _a0324323808 | ||
020 | _a9780324323801 | ||
040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
041 | 0 | _aeng | |
050 | 0 | 0 |
_aHF5415 _b.L2624 2006 |
082 | 0 | 0 |
_a658.8 _222 _bLCI |
100 | 1 | _aLamb, Charles W. | |
245 | 1 | 0 |
_aIntroduction to Marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
250 |
_a.8th ed, _b.instructor's ed. |
||
260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
300 |
_axlviii, 736 p. : _bcol. ill. ; _c29 cm. |
||
336 | _236 | ||
504 | _aIncludes bibliographical references :p. (702-717) and index. | ||
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 |
_aHair, Joseph F., _c Jr., _d1944- |
|
700 | 1 |
_aMcDaniel, Carl, _c Jr., _d1941- |
|
902 | _aA.Hassib | ||
942 |
_2ddc _cBK |
||
999 |
_c1508 _d1508 |