000			00983cam a22003014a 4500
003			BUC
005			20221015055252.0
008			200108s2007 maua g bi 001 0 eng
020			_a9780071105897
020			_a0071105891
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
082	0	0	_a659.1 _222 _bBGA
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a7th ed, _binterational ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2007.
300			_axxvi, 820 p. : _bcol. ill. ; _c29 cm.
336			_236
504			_aIncludes bibliographical references :p. (763-789) and index.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
902			_aA.Hassib
942			_2ddc _cBK
999			_c1529 _d1529