| 000 | 00976nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220328041451.0 | ||
| 008 | 200111s2015 xxua|||g bi|| 00| 0 eng d | ||
| 010 | _a2013041596 | ||
| 020 | _a9789814575119 | ||
| 020 | _a9814575119 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a659.1 _223 _bBGA |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a10e, global ed. | ||
| 260 |
_a[New York] : _bMcGraw Hill Education, _c2015. |
||
| 300 |
_a.xxxvi, 842 p : _bill (col) ; _c28 cm. |
||
| 336 | _236 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 902 | _aA.Hassib | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1614 _d1614 |
||