000			01635cam a22003494a 4500
003			BUC
005			20220328043333.0
008			200112s2009 mau f b 001 0 eng
010			_a 2008008858
020			_a9780763751944 (pbk.)
020			_a0763751944 (pbk.)
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
050	0	0	_aRZ232.2 _b.A33 2009
082	0	4	_223 _a615.534 _bACM
100	1		_aAcampora, Christina L.
245	1	0	_aMarketing chiropractic to medical practices / _cChristina L. Acampora.
260			_aSudbury, Mass : _bJones and Bartlett, _cc2009.
300			_axi, 329 p. ; _c23 cm.
336			_236
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional .opportunities
650		0	_aChiropractic _xPractice.
650		0	_aChiropractic _xMarketing.
650	1	2	_aChiropractic _xorganization & administration.
650	2	2	_aMarketing of Health Services _xmethods.
856	4	1	_uhttp://www.loc.gov/catdir/toc/fy0805/2008008858.html
902			_aH.Ali
942			_2ddc _cBK
999			_c1632 _d1632