| 000 | 00894cam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220522043001.0 | ||
| 008 | 200210s2008 si a g b 001 0 eng d | ||
| 010 | _a2008278177 | ||
| 020 | _a9780470823958 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.13 _b.P685 2008 |
| 082 | 0 |
_a338.761 _222 _bPGM |
|
| 100 | 1 | _aPowell, Guy R. | |
| 245 | 1 | 0 |
_aMarketing calculator : _bmeasuring and managing return on marketing investment / _cGuy R. Powell |
| 260 |
_aSingapore ; _aHoboken, NJ : _bJohn Wiley & Sons (Asia), _c2008. |
||
| 300 |
_axiv, 288 p. : _bill. ; _c23 cm |
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| 336 | _236 | ||
| 504 | _aIncludes bibliographical references (p. [277]-281) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 902 | _aE.Anwer | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3043 _d3043 |
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