| 000 | 00975pam a2200325 a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220528032721.0 | ||
| 008 | 200212s1996 iluab g b i 001 0 eng | ||
| 010 | _a95033468 | ||
| 020 | _a9780256182576 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5821 _b.B62 1996 |
| 082 | 0 | 0 |
_a659.144 _222 _bAWC |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens with the editorial collaboration of Jack J. Whidden. |
| 250 | _a6th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_aMulti-numbering : _bill. ; _c29 cm. |
||
| 336 | _236 | ||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _a.Includes four pages of color tranparencies | ||
| 500 | _a.Includes index | ||
| 504 | _a.Includes bibliographical references | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aWhidden, Jack J. | |
| 902 | _aE.Anwer | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3169 _d3169 |
||