| 000 | 01281nam a2200397Ia 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220606090204.0 | ||
| 008 | 200216s2014 maua gobi 001 0 eng d | ||
| 020 | _a9781118378458 | ||
| 020 | _a1118378458 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _erda _epn _cBADR UNIVERSITY IN CAIRO |
||
| 041 | _aENG | ||
| 050 | 4 | _aHF1009.5 | |
| 082 | 0 | 4 |
_223 _a658.84072 _bHAI |
| 245 | 0 | 4 |
_aThe handbook of international advertising research / _cedited by Hong Cheng |
| 260 |
_aChichester, UK : _bWiley Blackwell, _c2014. |
||
| 264 | 1 | _bWiley Blackwell, | |
| 300 |
_a623P. : _billustrations |
||
| 336 | _a36 | ||
| 490 | 1 | _aHandbooks in communication and media | |
| 500 | _a.Includes index | ||
| 504 | _a.Includes bibliographical references | ||
| 506 | _a.Available to OhioLINK libraries | ||
| 650 | 0 |
_aExport marketing _xResearch _vCongresses |
|
| 650 | 0 |
_aForeign trade promotion _xResearch _vCongresses |
|
| 650 | 0 | _aAdvertising | |
| 655 | 4 | _aElectronic books | |
| 700 | 1 |
_aCheng, Hong, _d 1958- _eeditor. |
|
| 830 | 0 | _aHandbooks in communication and media | |
| 856 | 4 | 0 | _uhttps://learning.oreilly.com/library/view/-/9781118378458/?ar |
| 902 | _aO.Reda | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3317 _d3317 |
||