| 000 | 01052cam a22003374a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220612053758.0 | ||
| 008 | 200217s2016 uk a g bi 001 0 eng | ||
| 020 | _a9780077169312 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda |
||
| 041 | 0 | _aeng | |
| 043 | _a--- e-uk-ui | ||
| 082 | 0 | 0 |
_a658.8 _223 _bSEM |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 |
_a.3th ed, _bEuropean ed. |
||
| 260 |
_aLondon : _bMcGraw-Hill Irwin, _cc2016. |
||
| 300 |
_axvii, 538 p. : _bill. ; _c26 cm. |
||
| 336 | _236 | ||
| 500 | _a.Includes index | ||
| 504 | _a.Includes bibliographical references | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aWilson, Alan, _d 1958- |
|
| 700 | 1 | _aZeithaml, Valarie A. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 902 | _aH.Ali | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3401 _d3401 |
||