| 000 | 00956nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220619083312.0 | ||
| 008 | 200219s2006 enka|||g bi|| 001 0 eng d | ||
| 020 | _a9780750666749 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda |
||
| 041 | 0 | _aeng | |
| 043 | _a--- e-uk-en | ||
| 082 | 0 | 4 |
_222 _a658.8 _bMPS |
| 100 | 1 | _aMudie, Peter. | |
| 245 | 1 | 0 |
_aServices marketing management / _cPeter Mudie and Angela Pirrie. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam ; _aOxford : _bButterworth-Heinemann, _c2016. |
||
| 300 |
_axii, 267 p. : _bill. ; _c25 cm. |
||
| 336 | _236 | ||
| 500 | _a.Previous ed.: published as The management and marketing of services. 1999 | ||
| 500 | _a.Includes index | ||
| 504 | _a.Includes bibliographical references | ||
| 650 | 0 |
_aService industries _xManagement. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aPirrie, Angela. | |
| 902 | _aH.Ali | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3570 _d3570 |
||