| 000 | 01040cam a22003258i 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220621040146.0 | ||
| 008 | 170113s2018 nyua g ib 000 0 eng | ||
| 010 | _a2016054719 | ||
| 020 | _a9781259548147 (alk. paper) | ||
| 020 | _a9781259921698 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _erda _cBADR UNIVERSITY IN CAIRO |
||
| 041 | _aeng | ||
| 043 | _a--- n-us-ny | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2018 |
| 082 | 0 | 0 |
_a659.1 _223 _bBGA |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 |
_a11th ed, _bInternational Student ed. |
||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2018. |
||
| 300 |
_a1 v. (various pages) _bill. ; _c28 cm. |
||
| 336 | _a36 | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aBelch, Michael A., _e author. |
|
| 902 | _aH.Ali | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3592 _d3592 |
||