000			01586cam a22003137a 4500
003			BUC
005			20220626072015.0
008			200224s2000 maua 000 0 eng d
010			_a2006276236
020			_a9781564966803
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
050	0	0	_aZ246 _b.D48 2000
082	0	0	_a 686.22 _222 _bE M D
245	0	0	_aDesigning identity : _bgraphic design as a business strategy / _c[edited by] Marc English.
246	3	0	_aGraphic design as a business strategy
260			_aunited states of america : _bRockport Publishers, _cc2000.
300			_a144 p. : _b ill. ; _c24 cm.
336			_236
505			_tMeans to an end : communication, community, commerce, and culture / _rMarc English -- _tLogos, flags, and escutcheons : elements of effective corporate symbols / _rPaul Rand -- _tCorporate : the global approach / _rSametz Blackstone -- _tEntertainment : from the ground up / _rBig Blue Dot -- _tHospitality : design for destination / _rClement Mok -- _tInstitutional : depth and breadth / _rPlus Design -- _tPackaging : formula for mystique / _rSandstrom Design -- _tProduct : beyond nuts and bolts / _rSkolos Wedell -- _tRecreation : carving a niche / _rJDK Design -- _tRetail : the details count / _rAdams, Morioka -- _tService : equity and tradition / _r .Goldsmith Partners
650		0	_aGraphic design (Typography)
650		0	_aCommercial art.
650		0	_aAdvertising.
650		0	_aCorporate image.
650		0	_aGraphic arts.
700	1		_aEnglish, Marc.
902			_aH.Zaki
942			_2ddc _cBK
999			_c3794 _d3794