000			01873aam a2200325 i 4500
003			BUC
005			20220626085729.0
008			200224s2015 enkab g bi 001 0 eng
010			_a2013036001
020			_a9781292017389
040			_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda
041	0		_aeng
050		4	_aHF1416 _b.K443 2015
082	0	0	_223 _a658.84 _bKWG
100	1		_aKeegan, Warren J.
245	1	0	_aGlobal marketing / _cWarren J. Keegan, Mark C. Green.
250			_a8th ed. _bGlobal edition
260			_aHarlow, Essex, England : _bPearson, _c2015.
300			_a608 p. : _bill. ; _c28 cm.
336			_a36
500			_aEighth edition: ©2015. Seventh edition, Global edition: ©2013.
504			_aIncludes bibliographical references and indexes.
505	0		_aIntroduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility.
650		0	_aExport marketing.
650		0	_aInternational trade.
700	1		_aGreen, Mark C.
902			_aE.Anwer
942			_2ddc _cBK
999			_c3832 _d3832