| 000 | 01157cam a2200325 a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20221206035451.0 | ||
| 008 | 200224s1999 maua g b i 001 0 eng | ||
| 010 | _a98003555 | ||
| 020 | _a9780075618874 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415 _b.C6944 1999 |
| 082 | 0 | 0 |
_a658.802 _222 _bCDS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axvi, 624 p. : _bill. ; _c26 cm. |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index of cases. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 700 | 1 | _aCrittenden, Victoria Lynn. | |
| 830 | 0 | _aIrwin/McGraw-Hill series in marketing. | |
| 902 | _aE.Anwer | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3835 _d3835 |
||