000 | 01154cam a2200301Ka 4500 | ||
---|---|---|---|
003 | BUC | ||
005 | 20220706042140.0 | ||
008 | 200226s2015 enka g bi 001 0 eng c | ||
010 | _a2013038389 | ||
020 | _a9781292017419 | ||
040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
041 | 0 | _aeng | |
050 | 0 | 0 |
_a HF5415.32 _b.S6 2015 |
082 | 0 | 0 |
_223 _a333.7 _bSMC |
100 | 1 | _aSolomon, Michael R. | |
245 | 1 | 0 |
_aConsumer behavior / _cMichael R. Solomon, Saint Joseph's University. |
250 |
_a11th ed. _bGlobal ed. |
||
260 |
_aHarlow : _bPearson Education, _cc2015. |
||
300 |
_a604 p. : _bill. ; _c28 cm. |
||
336 | _236 | ||
504 | _aIncludes bibliographical references and indexes. | ||
505 | 8 | _aPart I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research. | |
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research Marketing. | |
902 | _aE.Anwer | ||
942 |
_2ddc _cBK |
||
999 |
_c3978 _d3978 |