000 01154cam a2200301Ka 4500
003 BUC
005 20220706042140.0
008 200226s2015 enka g bi 001 0 eng c
010 _a2013038389
020 _a9781292017419
040 _aBADR UNIVERSITY IN CAIRO
_cBADR UNIVERSITY IN CAIRO
_beng
_erda
041 0 _aeng
050 0 0 _a HF5415.32
_b.S6 2015
082 0 0 _223
_a333.7
_bSMC
100 1 _aSolomon, Michael R.
245 1 0 _aConsumer behavior /
_cMichael R. Solomon, Saint Joseph's University.
250 _a11th ed.
_bGlobal ed.
260 _aHarlow :
_bPearson Education,
_cc2015.
300 _a604 p. :
_bill. ;
_c28 cm.
336 _236
504 _aIncludes bibliographical references and indexes.
505 8 _aPart I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.
650 0 _aConsumer behavior.
650 0 _aMotivation research Marketing.
902 _aE.Anwer
942 _2ddc
_cBK
999 _c3978
_d3978