| 000 | 01078cam a2200337 a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220706045818.0 | ||
| 008 | 200226s2013 nyua g b i 001 0 eng d | ||
| 010 | _a2011049525 | ||
| 020 | _a9780071315128 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda |
||
| 041 | 0 | _aeng | |
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.33.U6 _b H38 2013 |
| 082 | 0 | 0 |
_223 _a658.83420973 _bHDC |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxvii, 772 p. : _bcol. ill. ; _c26 cm. |
||
| 336 | _236 | ||
| 500 | _aPrevious ed.: 2010. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. |
|
| 650 | 0 |
_aMarket surveys _zUnited States. |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
|
| 700 | 1 | _aMothersbaugh, David L. | |
| 902 | _aE.Anwer | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3981 _d3981 |
||