000 01070nam a22002897a 4500
003 BUC
005 20220716051408.0
008 200226s2015 uk a|||g i||| 001 0 eng d
010 _a2013027291
020 _a9781292060460
040 _aBADR UNIVERSITY IN CAIRO
_beng
_cBADR UNIVERSITY IN CAIRO
_erda
041 _aENG
050 0 0 _a HF5415.129
_bS75 2015.
082 0 4 _223
_a 658.87
_bPRM
100 1 _a Stern, Louis W.,
_d1935-
245 1 _aMarketing channel strategy /
_cRobert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
250 _a8th edition, Global edition.
260 _aBoston, Massachusetts :
_bPearson,
_c2015.
300 _a466 p. :
_billustrations ;
_c23 cm
336 _236
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing channels.
700 1 _a Palmatier, Robert W.
700 1 _aAnsary, Adel I.
902 _aO.Reda
942 _2ddc
_cBK
999 _c4009
_d4009