000			00804cam a2200277 a 4500
001			4452944
003			BUC
005			20220803054843.0
008			200907s1996 njua g b 001 0 eng
010			_a95036703
020			_a0131257331
020			_a9780131257337
040			_aDLC _cDLC _dDLC
041	0		_aeng
050	0	0	_aHF5415.2 _b.M29 1996
082	0	0	_a658.83 _222 _bMNM
100	1		_aMalhotra, Naresh K.
245	1	0	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra.
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996.
300			_axxxiii, 890 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
650		0	_aMarketing research _xMethodology.
942			_2ddc _cBK
999			_c7595 _d7595