| 000 | 00782nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20220803073327.0 | ||
| 008 | 200927s2003 a|||g ib|| 00| 0 eng d | ||
| 020 | _a9781841120195 | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 0 |
_222 _a658.8343 _bWJE |
| 100 | 1 | _aWood, Jennifer. | |
| 245 | 1 | 0 |
_aEverything you want : _bre-inventing consumers, brands & communications / _cJennifer Wood, Barney Allan. |
| 260 |
_aOxford : _bCapstone, _c2003. |
||
| 300 |
_a 182 p. : _b ill. ; _c24 cm. |
||
| 336 | _236 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBrand loyalty. | |
| 650 | 0 | _2Consumer satisfaction. | |
| 700 | 1 | _aAllan, Barney. | |
| 902 | _ahagag | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7665 _d7665 |
||