000			01854cam a2200325 a 4500
003			BUC
005			20220102075919.0
008			191226s1993 nyua g 001 0 eng
020			_a0070531315 (alk. paper) : _c22.95
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
043			_an-us---
050	0	0	_aHD30.28 _b.R634 1993
082	0	0	_a658.4012 _223 _bRMS
100	1		_aRobert, Michel, _d1941-
245	1	0	_aStrategy pure and simple : _bhow winning CEOs outthink their competition / _cMichel Robert.
260			_aNew York : _bMcGraw-Hill, _cc1993.
300			_axii, 228 p. : _bill. ; _c24 cm.
336			_236
500			_a.Includes index
505			_aFire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
650		0	_aStrategic planning _xUnited States
650		0	_aCompetition, International.
650		0	_aSuccess in business _xUnited States.
650		0	_aChief executive officers _xUnited States.
902			_aH.Ali
942			_2ddc _cBK
999			_c771 _d771