| 000 | 01091nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | BUC | ||
| 005 | 20211009072648.0 | ||
| 008 | 201222s2020 nyuab||g bi|| 00| 0 eng d | ||
| 020 | _a9781260547870 (pbk.) | ||
| 020 | _a1260547876 (pbk.) | ||
| 040 |
_aBADR UNIVERSITY IN CAIRO _bara _cBADR UNIVERSITY IN CAIRO _erda |
||
| 041 | 0 | _aeng | |
| 043 | _a--- n-us-ny | ||
| 082 | 0 | 4 |
_223 _a658.84 _bCPI |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. |
| 250 |
_a.18th ed, _bThe International student ed. |
||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2020. |
||
| 300 |
_axxxii, 682 p. : _bill. (colour), maps (colour) ; _c28 cm. |
||
| 336 | _236 | ||
| 500 | _aPrevious edition: 2016. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 |
_aMoney, Bruce, _eauthor. |
|
| 700 | 1 |
_aGilly, Mary C., _eauthor. |
|
| 700 | 1 |
_aGraham, John L., _eauthor. |
|
| 902 | _ahali | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8007 _d8007 |
||