000			02321nam a22002897a 4500
999			_c8035 _d8035
003			BUC
005			20201226142910.0
008			201226s2020 a|||g b||| 001 0 eng d
020			_a9781138593930
040			_aBADR UNIVERSITY IN CAIRO _beng _cBADR UNIVERSITY IN CAIRO _erda
041	0		_aeng
082	0	0	_223 _a658.87 _bMAC
245	1	0	_aMarketing channel strategy : _ban omni-channel approach / _c[.Robert W. Palmatier, ... [et al
250			_a9th ed.
260			_aNew York ; _aLondon : _bRoutledge Taylor & Francis Group, _c2020.
300			_a.xxviii, 373 p : _bill. ; _c26 cm.
336			_236
500			_aPrevious edition: 2016.
504			_aIncludes bibliographical references and index.
505	0		_aThe omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy.
520			_aMarketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
650		0	_aMarketing channels.
650		0	_aMarketing _xManagement.
700	1		_aPalmatier, Robert W.
902			_aalaa
942			_2ddc _cBK