000 02236cam a22002894a 4500
003 BUC
005 20220319043832.0
008 191228s2011 nyua g bi 001 0 eng
020 _a9780470529812 (hardback)
040 _aBADR UNIVERSITY IN CAIRO
_cBADR UNIVERSITY IN CAIRO
_beng
_erda
041 0 _aeng
050 0 0 _aHF5415
_b.M3825 2011
082 0 0 _a658.802
_222
_bMBS
100 1 _aMcLeish, Barry,
_d1956-
245 1 0 _aSuccessful marketing strategies for nonprofit organizations :
_bwinning in the age of the elusive donor /
_cBarry McLeish.
250 _a2nd ed.
260 _aHoboken, NJ :
_bWiley,
_cc2011.
300 _axxxii, 256 p. :
_bill. ;
_c24 cm.
336 _236
504 _aIncludes bibliographical references and index.
520 _a"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."--
650 0 _aNonprofit organizations
_xMarketing.
856 4 2 _uhttp://catalogimages.wiley.com/images/db/jimages/9780470529812.jpg
902 _aA.Hassib
942 _2ddc
_cBK
999 _c871
_d871