000			00879nam a2200277 a 4500
003			BUC
005			20220319044043.0
008			191228s1996 txua g bi 001 0 eng d
020			_a0030128986
040			_aBADR UNIVERSITY IN CAIRO _cBADR UNIVERSITY IN CAIRO _beng _erda
041	0		_aeng
050	0	0	_aHF5837 _b.A38 1996
082	0	0	_a659.113 _223 _bADC
245	0	0	_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald Parente ... [et al.].
260			_aFort Worth : _bDryden Press, _cc1996.
300			_axx, 363 p. : _bill. ; _c24 cm.
336			_236
440			_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising campaigns.
650		0	_aCommunication in marketing.
700	1		_aParente, Donald.
902			_aA.Hassib
942			_2ddc _cBK
999			_c873 _d873