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Introduction 5
Chapter 8 – Managing the Employee Factor through
Cycles: Strategies on managing employees through eco-
nomic transitions and cycles.
Chapter 9 – Leveraging the Power of the Community
(Physical and Online): Strategies and tactics for lever-
aging the physical business community as well as online
communities.
By sharing our research learnings, we hope to help busi-
nesses get and keep customers through periods of boom
and of bust.
