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206 Managing Customers Through Economic Cycles

The Hants RDA also partners with a group of other public
organizations geared to supporting businesses challenged
with changing economic conditions:

● Annapolis Valley Work Activity Society
● CBDC Hants-Kings
● East Hants & District Chamber of Commerce
● Futureworx Job Search Centre
● Hantport & Area Business Association
● Job Resource Centre
● Municipality of East Hants
● Municipality of West Hants
● Nova Scotia Community College
● The Women in Business Initiative
● Town of Hantsport
● Town of Windsor
● West Hants Chamber of Commerce.

Minas Basin Pulp and Power

While the major upheaval of the US financial institutions sent
shockwaves through the global economy in 2009, the CEO
of one of Nova Scotia’s oldest companies was starting to see
the light of day from his previous business efforts. For more
than a year, their CEO (Scott Travers), of Minas Basin Pulp
and Power, had been steering the Hantsport paperboard
manufacturer through a perfect storm of rising input costs.
Not only were energy prices surging, but the world price of
old corrugated cardboard (OCC), the material Minas Basin
uses to make its product, was skyrocketing because of the
soaring demand from the Asian economies. “We were fight-
ing our darkest days when the rest of the world was enjoying
unparalleled economic growth,” says Travers. But in the face