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ABOUT THE AUTHORS

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an
introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing.
Professor Armstrong is an award-winning teacher of undergraduate business students. Together,
they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S.C. Johnson & Gary Armstrong is Crist W.

Son Distinguished Professor Blackwell Distinguished Pro-
of International Marketing at
the Kellogg School of Manage- fessor Emeritus of Under-
ment, Northwestern Univer-
sity. He received his master’s graduate Education in the
degree at the University of
Chicago and his PhD at M.I.T., Kenan-Flagler Business School
both in economics. Dr. Kotler
is the author of Marketing at the University of North
Management (Pearson), now
in its fifteenth edition and the Carolina at Chapel Hill. He
most widely used marketing
textbook in graduate schools holds undergraduate and
of business worldwide. He has authored dozens of other suc-
cessful books and has written more than 100 articles in lead- master’s degrees in business
ing journals. He is the only three-time winner of the coveted
Alpha Kappa Psi award for the best annual article in the Journal from Wayne State University
of Marketing.
Professor Kotler was named the first recipient of four major in Detroit, and he received
awards: the Distinguished Marketing Educator of the Year Award
and the William L. Wilkie “Marketing for a Better World” Award, his PhD in marketing from
both given by the American Marketing Association; the Philip
Kotler Award for Excellence in Health Care Marketing presented by Northwestern University.
the Academy for Health Care Services Marketing; and the Sheth
Foundation Medal for Exceptional Contribution to Marketing Schol- Dr. Armstrong has contributed
arship and Practice. His numerous other major honors include
the Sales and Marketing Executives International Marketing numerous articles to leading business journals. As a consultant
Educator of the Year Award; The European Association of Mar-
keting Consultants and Trainers Marketing Excellence Award; the and researcher, he has worked with many companies on mar-
Charles Coolidge Parlin Marketing Research Award; and the Paul
D. Converse Award, given by the American Marketing Associ- keting research, sales management, and marketing strategy.
ation to honor “outstanding contributions to science in mar-
keting.” A recent Forbes survey ranks Professor Kotler in the But Professor Armstrong’s first love has always been teach-
top 10 of the world’s most influential business thinkers. And in
a recent Financial Times poll of 1,000 senior executives across the ing. His long-held Blackwell Distinguished Professorship is
world, Professor Kotler was ranked as the fourth “most influ-
ential business writer/guru” of the twenty-first century. the only permanent endowed professorship for distinguished
Dr. Kotler has served as chairman of the College on Mar-
keting of the Institute of Management Sciences, a director of the undergraduate teaching at the University of North Carolina at
American Marketing Association, and a trustee of the Market-
ing Science Institute. He has consulted with many major U.S. Chapel Hill. He has been very active in the teaching and admin-
and international companies in the areas of marketing strategy
and planning, marketing organization, and international mar- istration of Kenan-Flagler’s undergraduate program. His ad-
keting. He has traveled and lectured extensively throughout
Europe, Asia, and South America, advising companies and gov- ministrative posts have included Chair of Marketing, Associate
ernments about global marketing practices and opportunities.
Director of the Undergraduate Business Program, Director of

the Business Honors Program, and many others. Through the

years, he has worked closely with business student groups and

has received several UNC campuswide and Business School

teaching awards. He is the only repeat recipient of the school’s

highly regarded Award for Excellence in Undergraduate Teach-

ing, which he received three times. Most recently, Professor

Armstrong received the UNC Board of Governors Award for

Excellence in Teaching, the highest teaching honor bestowed

by the 16-campus University of North Carolina system.

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