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Brands laid bare : using market research for evidence-based brand management /

Ford, Kevin.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005. - viii, 158 p. : ill. ; 24 cm.

.Includes index

ISBN: 0470012838 9780470012833

LCCN: 2005275558

Subjects--Topical Terms:
Brand name products--Management.
Marketing research.

LC Class. No.: HD69.B7 / F67 2005

Dewey Class. No.: 658.827 / FKB

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