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Marketing /

Pride, William M., 1942-

Marketing / William M. Pride, O.C. Ferrell. - 15th ed intenational ed. - Australia : South-Western Cengage Learning, 2010. - xxxi, 605, [97] p. : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780324834260

LCCN: 2008928620

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2010

Dewey Class. No.: 658.8 / PWM

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