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The Denny's story : how a company in crisis resurrected its good name /

Adamson, Jim, 1949-

The Denny's story : how a company in crisis resurrected its good name / How a company in crisis resurrected its good name Jim Adamson with Robert McNatt and Rosemary Bray McNatt. - New York : Wiley, 2000. - xiv, 205 p. : ill. ; 24 cm.

.Includes index

ISBN: 0471369578 (cloth : alk. paper)

Subjects--Corporate Names:
Denny's, Inc.

Subjects--Topical Terms:
Organizational culture
Racial Discrimination

LC Class. No.: TX945.5.D43 / A33 2000

Dewey Class. No.: 658.827 / AJD

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