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Digital business and e-commerce management : strategy, implementation and practice /

Chaffey, Dave, 1963-

Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey - 6th ed. - Harlow, United Kingdom : Pearson Education Limited, 2015. - xxxi, 680 p : ill (col) ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780273786542 (paperback)

Subjects--Topical Terms:
Business enterprises--Computer networks

LC Class. No.: HF5548.32 / .C472 2015

Dewey Class. No.: 658.872 / CDD

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