Effective sales force automation and customer relationship management : A focus on selection and implementation /

Agnihotri, Raj S.

Effective sales force automation and customer relationship management : A focus on selection and implementation / Raj Agnihotri, Adam A. Rapp. - 1st ed. - New York, N.Y : Business Expert Press, 2010. - 113 p. : ill. ; 24 cm. - Selling and sales force management collection. .

Includes bibliographical references (p. 105-110) and index.

9781606491270


Customer relations--Management
Relationship --Marketing
Sales Management

658.575 / ARE

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